I’m Anannaya, a design leader bringing together UX strategy, systems thinking and visual craft to make digital experiences work better.
Experience across
global organisations
A selection spanning enterprise complexity, everyday wellbeing and retail discovery.
Bringing everyday employee tasks into one mobile-first experience.
ACME Connect
Enterprise UX · Design systems · Design leadership
Mental wellbeing · Interaction design · Concept study
E-commerce · UX audit · Redesign concept
ACME Connect is presented under an anonymised name. MeTime and Pantaloons are concept studies. Screens and project materials come from my original portfolio documents.
I work where business complexity meets human needs. My experience spans visual and product design, UX architecture and creative direction across PwC, Accenture, Deloitte and Capgemini.
Most recently, as a Senior Manager at PwC, I led visual and product design—connecting research, design systems and cross-functional teams. I stay close to the craft, from a product’s structure to its smallest interaction.
Read my resumeClarity, craft & consistency
Research → Structure → Design → Delivery
Hands-on design. Team mentorship.
Systems that scale.
From finding the right problem to protecting the quality of what ships.
I connect user needs with business goals through research, stakeholder workshops and information architecture. A shared understanding early on gives every screen a stronger foundation.
Typography, colour, components and behaviour should belong to the same language. I build design systems with governance, documentation and accessibility in mind, so consistency can survive beyond the first release.
Design reviews, mentoring and collaboration with engineering and QA keep intent intact. I use AI tools to broaden exploration and speed iteration, while keeping creative judgment and quality with the team.
Senior Manager · Visual & Product Design Lead
2023–2026Associate Manager → Manager, UX Architecture
2013–2021Solution Manager II
2021–2022Consultant
2011–2013Have a design challenge or a role in mind?
I’d love to hear about it.